Rocket Book


Despite modern appearances, pads of paper are not going away. Keyboards and touch-screens seem to have largely replaced pens and paper in day-to-day life. Yet according to Technavio, “The paper notebooks market has the potential to grow by USD 16.55 billion by 2025.”


That’s a lot more notebooks, a lot more paper, and a lot more dead trees.



Ribble estimates “that a standard pine tree, with 45 feet of the usable trunk and a diameter of eight inches, will produce around 10,000 sheets of paper.” That’s about 100-150 single-subject notebooks per tree. How many notebooks could you buy with 16.5 billion dollars?


Recycling can save a small fraction of the trees needed for notebooks, but not enough to keep up with such a large market and growing demand. Our increasing need for notebooks has ironically paralleled our increasing understanding of our need for trees.


Trees are critical components of nature's circular economy. They provide...



- The oxygen we breathe and air filtration.

- Defense against floods and landslides.

- Bio-diversity.

- Employment for 1.6 billion people.

- Natural beauty

- Carbon capture services




Trees are far more than commercial resources - they provide indispensable services that allow our planet to sustain life; and they play a major role in shaping local ecosystems.

Furthermore, we now know that trees communicate, form alliances with other species, and have a collective intelligence similar to insect colonies


Do Trees Talk to Each Other? Ask German forester Peter Wolleben


To ensure that future generations can enjoy trees just as we do, it is imperative to reduce the amount of them we cut down for single use products. One company is giving us a way to do this, without the need to sacrifice the classic comfort of writing by hand.


Rocketbook wants to be “your replacement for single-use paper.”


Customers can write or draw on Rocketbook notebooks and planners using Pilot FriXion pens and optional background templates; scan the pages into an app to save and sort with cloud services; then wipe the pages clean with water and a cloth. As the founders of the company explain, they did not intend to create notebooks to help the environment at first.

Yet, that is exactly what they did.

The notebooks and planners are infinitely reusable. And if it breaks or you get something new - the entire notebook, spiral binder and all, is recyclable.


360 Living

360 Living means re-imagining how to re-use the little things we need every day.

We all grew up buying notebooks, barely filling them up, then recycling them (maybe).

But switching to a RocketBook notebook or planner:

  • Reduces pressure on the need to cut down trees

  • Eliminates demand for single use products (notebooks & paper)

  • Marries the comfort of writing by hand with the convenience of digital storage

  • Means you don't need to buy a new notebook ever again

An infinitely re-usable, 100% recyclable, high-quality product you can use every day is just about the definition of a 360 Living product.


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